How Website feedback tools work (and why Fiidbakk is changing the game)

You’ve seen them: those little "Give Feedback" buttons lurking in the corner of websites. Maybe you clicked one. Probably you didn’t.

Most people don’t. Because traditional feedback tools are painfully clunky.

You get redirected to another page or there is a plain old-school form. You could just go to the contact us page.

Worse, you're asked to create an account. You're asked to upvote random feature ideas submitted months ago. It’s not feedback; it's a wishlist disguised as a popularity contest.

Here's the cold truth:

If feedback isn't effortless, most people won't bother. If it isn't contextual, it's practically useless.

That's where traditional website feedback tools fail and why we built Fiidbakk to solve these problems head-on.

First, what exactly is a website feedback tool?

A website feedback tool lets users or your internal team easily leave comments, bug reports, or suggestions directly on your website. Good feedback tools should eliminate frustrating scenarios like:

• Vague Slack messages ("this looks weird on mobile")
• Missed bugs, nobody emailed support about
• Feedback lost in endless Zoom calls

Ideally, feedback should be crystal clear, actionable, and right where it matters— visible on your live website.

Yet, most existing tools fall into two frustrating categories:

Category 1: The feature voting board

These roadmap-style tools ask users to:

• Submit feature requests
• Upvote other people's ideas
• Engage in lengthy discussions

These boards might work fine for feature brainstorming but are terrible for actual usability feedback. Nobody posts urgent layout bugs or broken buttons there. Plus, they're usually dominated by loud, vocal users not structured, actionable insights. And its mostly about features not how well the features should work.

Category 2: The form-based widget

These tools appear directly on your site but usually function like contact forms. Users must manually explain problems, attach screenshots, and provide email addresses. The feedback you do get lands in cluttered inboxes or chaotic dashboards, wasting your team's precious time deciphering unclear input. Its generally not bad (and Fiidbakk supports this too) however you don´t need a special widget for this.

Why Fiidbakk is a game changer for website feedback collection

We built Fiidbakk because we were exhausted from guessing what users meant—or worse, never hearing their feedback at all.

Here's why Fiidbakk works:

Click Exactly Where the Issue Is

With Fiidbakk, feedback isn't about your website. It happens directly on it.

Users click exactly where the issue or suggestion lies, type their comment, and hit send. Simple as that.

We instantly capture:

• Precise screenshot
• URL and exact location
• Device and screen details

Your developers or designers see exactly what users mean. No more guesswork. No unnecessary logins or separate tabs. No more questions which browser did you use?

Real Collaboration, Minus the Noise

Sometimes you need focused feedback not endless debate.

Fiidbakk isn't a public forum. It’s a collaborative canvas layered directly on your site. Comments stay clean, actionable, and structured. As the product owner or designer, you decide priorities not the loudest voices in the room. Pluss no public pressure.

Flexible feedback collection modes: Public or Private

Whether you're gathering internal team input before launch or real-world feedback post-launch, Fiidbakk easily adapts:

• Private Mode: Internal teams and clients only. You choose who comments.
• Public Mode: Beta testers, real customers or potential buyers, anyone who visits your site

Same intuitive experience. Flexible targeting. Better insights.

Asynchronous feedback & integrated into your workflow

No more disruptive meetings or endless email threads. Users leave comments when convenient; you act when ready. Every comment is timestamped, visual, and centralized.

Faster iterations based on feedback, less guesswork

Here’s the real benefit:

You immediately see where users struggle. What's broken. What works. And you fix it—fast.

Forget passive "wait and see" methods. Fiidbakk gives you direct, visual, targeted feedback at scale.

Fiidbakk is different. Better.

Fiidbakk isn't just another widget.

We built it because great ideas deserve clear communication. Because teams shouldn’t waste time trying to interpret vague feedback. Because users shouldn't quietly leave when confused.

Feedback should be easy, visual, direct and happen right on your website. And it should be intuitive and comfortable for the visitors to leave. If you make it a great experience for them they are motivated to do it again.

A user experience is what makes Fiidbakk different.